We often find that our clients usually have great positions in very good industries, wonderful technologies to differentiate and add value for customers, and a strong balance sheet. The only missing element is the drive and focus to implement a growth process that proactively and efficiently generates, selects and develops growth ideas.This begins not inside the business but outside it, focused on answering the questions, How can we make the customer more competitive? and – What is critical to the customer’s success?.


The link between sales and operations is vital in helping to identify volatile customer requirements and understanding how requirement changes impact quality, costs and schedules. In general, requirements volatility is one of the two most significant risks to achieving profitable growth. It undermines the ability to manage functional scope, cost, delivery to schedule, and product or service quality (the other is inaccurate estimation).

It has been demonstrated many times that while not easy to do, locking in solid customer-based requirements early will reduce unnecessary rework loops later in the process. One of the advantages of implementing proven six sigma tools such as Quality Function Deployment (QFD) is to clarify the customer requirements during the “plan the offer” phase and collect them in one place, so that on-going design changes are minimized both during development and after product release.

Game Change Consultant’s incorporate market research and industry expertise with proven methodologies to help clients manage risk and achieve their profitability and growth objectives.

We cover topics like these by focusing on early identification of requirements that are likely to change over time and the impacts of those potential changes.

  • Design for X: DFSS, DFM, DFA, etc
  • Improve Customer requirements capture and analysis
  • Reduction in sales planning time
  • Increase in customer contacts
  • Increase in client facing time
  • Improve forecasting and estimating accuracy
  • Pricing waterfall analysis and implement market based pricing
  • Prioritise Investment in Research and Technology
  • Lean Six Sigma for Sales and Marketing